This month, we wanted to to share some stories of incredible people with big ideas. The thing about good stories is that they stick with you - these are some big ideas that I've heard or read about over the past few years that I still often reflect on. I find them inspiring because the people behind these ideas found solutions to big problems with everyday approaches. We hope these three big ideas inspire you to think big in your own work in healthcare!
In 19988, the Harcard School of Public Health had a big idea for a campaign to tackle growing numbers of drinking-and-driving related deaths. They proposed the concept of the "designated driver," which had already been adopted in Nordic countries. Their biggest hurdle, however, was developing a strategy to introduce the concept to the public in a compelling way. I won't spoil how they did it, but their brilliant, effective approach propelled the concept into an accepted strategy that continues to save lives.
Dr. Jay A. Winsten, one of the projects main champions, wrote a more detailed article about the process if you want to learn more.
One of my favorite podcasts is called "Invisibilia," which is about the invisible forces that affect the way that we, as humans, act. In one of the episodes of the second season, Hanna Rosin shares the brilliant story of how Claire Nuer decreased safety incidents on Shell's major oil rig by 84 percent with a big idea. She did not use organizational change, rule creation or design. What she did use was vulneability. This story is all about heart, feelings and how a sense of community can change a vocational culture.
Don't forget to check out the rest of Invisibilia.
"Illness is universal; access to care is not." Raj Panjabi gives a passionate TED Talk about his own big idea: building the Community Health Academy, "a global platform to train, empower and connect community health workers in every corner of the world." This story is so compelling because you se ethe evoluion of an idea as he evaluated certain landscapes from healthcare to culture to technology. Combined, it's a strong, informed foundation on which to build an extraordinary future.